Growing an audience on Instagram requires a significant amount of work and dedication with small amounts of reward peppered into all of it.
Sometimes, you strike gold and get to a thousand followers in a month. But usually, the first leg of the journey often requires a painstaking process of self marketing, unless you already have a brand elsewhere.
Falconsocial, like many other Instagram automation services, helps ease this process slightly by liking posts made by your target audience in the hopes that they will follow you. What is unique about this service, however, is that it offers consultation on content strategy to help drive better results from your campaign.
The philosophy is based on the fact that liking posts from potential followers may attract their attention, but this process won’t engage them unless you have content that gives them a reason to want to be notified whenever you post something new.
Falconsocial promises to provide an Instagram automation service that gets up-and-comers the help they need to become card-carrying influencers.
“When you sign up, you’ll get a dedicated digital marketing team at your disposal. We will help grow your account with the most effective strategies by analyzing dozens of factors,” the company writes on its front page.
According to Falconsocial, what kind of consultation a customer needs is based on a study of niche, demographic, and the time at which posts are likely to get the most engagement. You’ll be told what types of posts will work best for your specific niche, when you’ll drive the most people to interact with them, and how you can refine your content to be more relatable for your audience.
Features of Falconsocial include:
- Automated liking of posts from targeted followers.
- Targeting based on gender and location.
- Consultation based on content strategy (or business strategy for corporate brands).
The subscription plans come at a rather steep price, with the most basic plan (an automated “liker” much like other offers on the web) costing $16 per week.
The “Advanced” plan costs $22/week and includes automated commenting as well as targeting by gender. For consultation via email and post recommendations as well as a review on performance and location targeting, you would have to go for the “Premium” tier, which costs $40 per week.
The highest-tier “Pro” plan costs $90 per week and it includes business strategy consulting via phone and email that includes things specific to “brick and mortar” establishments or e-commerce sites.
The service’s bang for buck analysis isn’t the strongest in the lower two tiers, but each plan comes with a 3-day trial that allows you to explore the nooks and crannies of the system before committing to it.
Payment for subscriptions are recurring, but Falconsocial promises not to make any charges if you decide to cancel within your three-day trial.
Consultation could be highly valuable, especially to people who are just starting out on their Instagram careers and would like some direction from experienced individuals. After all, some work has to happen on your end for Instagram automation to work correctly.