Social media influencers have made a huge impact on the lives of people. As people look up to them, trying to achieve their level of success, may it be their fitness, looks or a trip to some exotic resort.
Influencers are paid to promote certain products; they are gifted free gear, clothes or a trip to visit some holiday destination. But anyone looking to copy these influencers has to have deep pockets. And many have started to go into debt, trying to copy their favorite influencers.
According to DailyMail, experts at financial firm Credit Karma picked UKs top 20 Instagrammers, Molly-Mae Hague, Joe Snugg and Tanya Burr, analyzing their postings from holidays, traveling with friends, boarding planes, on yachts and driving sports cars.
Credit Karma found that to copy an Instagram posting from a top influencer, clothes, accessories, travel cost, would cost you a crazy £6,700. If you’re looking to add the cars, that will bring you up to a whopping £3.1 million a year.
A poll revealed that out of 1,000 Brits under the age of 40, two out of every three had gone into debt trying to mimic their ideal influencer. The poll also found that those in that age group nationwide would alone spend £400 million a month, copying influencers.
“Millions of young adults aspire to live like social media stars, but they would need to earn more than seven figures to genuinely afford that lifestyle. New research reveals they are going into debt to portray glamorous lifestyles on social media,” said a spokesman for Credit Karma.
Behavioral psychologist Joe Hemmings who studies and specializes in celebrity culture said: “It’s essential to remember that posting about expensive items and lavish lifestyles is a full-time job for many social media influencers. Many social celebrities have either been gifted these items or have been paid to promote them.”
He continued: “Social media is smoke and mirrors; it’s almost impossible to determine what is real and what is not.”