The event, hosted by the manufacturer of action cameras and accessories, is taking place in the city of Broome – a popular tourist destination and a gateway to the wild region of Western Australia.
Top content creators with over 28 million followers combined on YouTube and Instagram will spend four days sharing ideas, communicating, taking photos, and shooting videos.
The impressive backdrops of the region – including the Willie Creek pearl farm, Horizontal Falls, and Cable Beach – seem meant to be captured, posted, and “liked.”
The stories of the influencers gathered in Broome are amazing and inspiring. For example, Brodie Moss from Western Australia used to be an electrician before he decided to quit his job and focus on making YouTube videos presenting the relaxed lifestyle in the region.
“I do ocean-inspired lifestyle vlogs, so anything to do with the ocean really — heaps of fishing, diving, and animal interactions. I started as a teenager with a spearfishing blog, and it slowly grew from there but has really snowballed over the last few months,” Moss said.
His YouTube videos collect over a million views, while his Instagram account has nearly 300,000 followers.
Teigan Nash is a GoPro Ambassador with over 21,000 followers. She worked on Seven Network’s Saturday Disney, but now she travels extensively and makes her own content.
“I do a lot of travel content and also put on empowering workshops for teenage girls called Girls Who Glow,” she said.
Western Australia tourism minister Paul Papalia visited Broome to deliver a speech at the opening of the event. He expressed hope that the content produced this week in Kimberley (the region where Broome is located) will help millions of people around the world discover Australia.
“It’s going to ignite people’s wanderlust and have them tagging friends and family to encourage them to put WA on the top of their trip list,” Papalia said.