WeWoreWhat Founder Danielle Bernstein Launches Project Management Platform For Influencers

Fashion influencer and blogger of WeWoreWhat, Danielle Bernstein, who has worked as an influencer for almost a decade, has launched MOE, an online tool to help influencers organize collaborations, partnerships, and manage invoicing and payments.

Bernstein who has a massive following of 2.2 million followers on Instagram, made the announcement on Tuesday through a post on Instagram. “We created MOE to put the power back in the influencers’ hands, and provide them with a solution to the problems our industry faces. From project management to getting paid on time – MOE helps automate your workflow.”

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IT’S FINALLY HERE! @moeassist • For the past year we have been developing the FIRST project management platform for INFLUENCERS to organize and manage their collaborations, brand partnerships, invoicing and payments. Moe and I have been working together for 6 years – from google docs, to excel spreadsheets to Moe's handy dandy notebook – there has never been an end to end solution for the specific needs of an influencer. We created MOE to put the power back in the influencers’ hands, and provide them with a solution to the problems our industry faces. From project management to getting paid on time – MOE helps automate your workflow. Theres a lot of work to be done, we have so many features in the pipeline that I can't wait to continue building, and will look to my fellow influencers for feedback on what would make your lives easier too. Say hello to MOE – created for the influencer, by an influencer. Video by @fichnramous @farrynheight

A post shared by Danielle Bernstein (@weworewhat) on Oct 2, 2019 at 4:50am PDT

There are a number of workflow and project management apps out there like Asana, Wunderlist, Monday and so on. But Danielle Bernstein told Business Insider they don’t cater to influencers’ needs: “None of the [platforms] out there address the needs of influencers themselves. We want to put the power back in the influencer’s hands … and it’s created by someone who knows the workflow best.”

Danielle says MOE is for start-up influencers with 1,000 to 10,000 followers, who have a brand that is growing gradually but they don’t have the resources to hire an assistant or team of people.

MOE is named after Danielle’s loyal assistant Moe Peretti. He has been in charge of completing various tasks regarding the WeWoreWhat brand and now serves as the chief brand officer.

The aim of MOE is to serve as an assistant who would organize documents, projects and content for an influencer. It will organize everything across the influencers’ email addresses, social media, and whatever else is in use. It also lets influencers and brands collaborate on campaigns, while also allowing them to share comments and changes on any project.

MOE is a self-funded project by Bernstein for the most part, but it also raised $1.2 million from private investors which include global fashion brand Rebecca Minkoff.

The project management platform which went live on Tuesday costs $28 a month and also offers a 30-day trial.