Instagrammers admit that working full time as an influencer is a dangerous job that can be detrimental to one’s mental health and body image, as reported in research by inzpire.me.
A Norwegian global influencer marketing, inzpire.me published a comprehensive report on the state of influencing ahead of the new decade. The team analyzed over 12,000 pieces of content, obtained data from over 400 businesses, and surveyed 350 influencers with an aggregate follower reach of 9,455,750 people, to lift the curtain over the Influencer industry miracle.
“Many talk about our industry as though it’s witchcraft. For those who didn’t grow up with platforms such as Instagram, it can be hard to quantify. Many people don’t understand the marketing potential available. For that reason, we wanted to shine the spotlight on our industry. It’s a sector that is constantly discussed, often debated or misunderstood, but can no longer be ignored,” Marie Mostad, Co-Founder and COO commented.
The most revealing finding showed that nearly half of the surveyed influencers (47%) believed that their work affects their mental health, while 32% felt that the platform impacted their body image negatively.
According to Marie Mostad, we witness a massive push for virtual realness, both, on the part of the platform users and brands. People tend to follow an influencer whose views and aspirations resonate with them. Moreover, brands and advertisers choose specific influencers to promote their products for the same reason. It makes authenticity and ‘realness’ an integral part of influencer marketing and encourage influencers to move in that direction.
Also, Instagram has taken steps to ensure that content creators share realistic content with their followers. Thus, to make Instagram a healthier environment, the platform introduced a new algorithm that detects Photoshopped content and “plastic surgery” filters.
A new policy of hiding likes also comes down to de-pressurize the platform and make it a safe and enjoyable place to spend time online, which is essential for both users and influencers’ mental health.
“As the market leader, Instagram has an even greater responsibility than most to set the standard here. More can be done, of course, and social media platforms certainly aren’t the only driving factor for negative mental health, but it’s encouraging to see them taking some measures to help tackle the issue,” Marie Mostad commented in the interview with Forbes.