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Pinterest Enters Influencer Marketing Industry in India with One Impression Partnership

The world’s biggest search engine for visual content partners with One Impression to build a robust influencer marketing ecosystem in India.

Pinterest Influencers

One Impression is one of the world’s largest influencer marketing platform that helps brands and companies generate impactful content and distribute it across various social media platforms. By partnering with Pinterest, the platform aims to develop a healthy influencer marketing ecosystem in India that will join together local creators and brands, a local media outlet reported.

Pinterest, a social media platform that allows saving and sharing pictures and videos from the Internet, has chosen One Impression Influencer Marketing API Partner in India. The platform has a strong presence in the country, with millions of monthly users that come to Pinterest to find inspiration and share their visual findings.

Creators and influencers all over the world use Pinterest to engage with the users who are looking for home improvement ideas, new recipes, decor inspirations, tips, and tricks for virtually all spheres of life.

Meanwhile, One Impression is an influencer marketing platform with a global reach. The company collaborates with over 12 million content creators and runs campaigns in more than ten countries. Large businesses and start-ups from various industries come to One Impression to launch influencer led initiatives and promote their goods and services on a scale. A proprietary data science powered system ensures better influencer discovery, matching & pricing for brands and makes their campaigns more successful.

Within the scope of the partnership, the companies will collaborate with local brands and influencers to help them understand the idea of the platform and grow within the Pinterest ecosystem.

Apaksh Gupta, Founder & CEO, One Impression commented on the partnership:

“The influencer ecosystem is growing rapidly both globally and in India. Social platforms & brands are investing time & energy in creating influencer led solutions. Our partnership with Pinterest will give influencers the opportunity for broader exposure to brands with whom they can co-create authentic campaigns. At the same time, we are extremely excited to become the partner of choice for Pinterest and are geared up for driving their growth in the country.”

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Written by Tanya

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