Felix ‘PewDiePie’ Kjellberg saw his YouTube channel hit 100 million subscribers on August 25, which made him the only independent YouTuber to achieve such a milestone. To honor this accomplishment, the Google-owned platform bestowed its new Creator Award to PewDiePie and T-Series, an India-based music label.
YouTube unveiled the Creator Award on September 6 via Twitter in a video showcasing the production process. Before the introduction of the special Red Diamond Play Button, YouTube awarded silver, gold, or diamond badges of honor to channels surpassing 100,000, 1 million, and 10 million subscribers, respectively.
The 100M subscriber record has been surpassed, and that means we have the new creator award! Introducing: The Red Diamond Creator Award, named after one of the rarest colors of diamond. ?❤️ @TSeries and @Pewdiepie, check the mail! ? pic.twitter.com/ZONYFEiVkk
— YouTube (@YouTube) September 6, 2019
In a video shared on September 10, PewDiePie looked back on his YouTube career, talking about the time he almost quit the platform for university. He went on to discuss his passion for YouTube and making videos, saying he never thought he would actually make a career out of it. Kjellberg also talked about the struggles that came with success and how he met the love of his life, his wife Marzia Bisognin. He received a letter from YouTube CEO Susan Wojcicki, who congratulated the couple on their wedding.
To celebrate this milestone, Kjellberg donated $50,000 to the Anti-Defamation League, an organization that fights to protect communities from extremist threats and anti-Semitism.
PewDiePie’s rise to stardom and 100 million subscribers has been a long and slow process, taking nine hard years. He gained fame by playing the horror series Amnesia: The Dark Descent and continued to build on his success, recently drawing attention for his feud with T-Series.
Through ups and downs, the YouTuber kept pursuing his dreams after dropping out of university to become one of today’s most influential gaming personalities.