Olivia Jade, whose parents Lori Loughlin and Mossimo Giannulli were implicated in a college admissions scandal, allegedly will not return to the University of Southern California (USC) as she believes that higher education is a wrong choice for her. Olivia now wants to rebuild her career as a social media influencer and devote herself to Instagram branding.
Olivia is a YouTube and Instagram star who became popular for her make-up video tutorials and vlogging about fitness and life at the USC.
She maintained a strong presence as a social media influencer on Instagram with over 1 million followers, partnering with brands such as HP, Sephora, TRESemmé, and Estée Lauder. All of them severed ties with her because of the admissions scandal that has come to be known as “Operation Varsity Blues.” Sephora even removed the Olivia Jade-branded make-up palette from its product line.
The young woman turned for advice to her farther. The famous American fashion designer and founder of Mossimo reportedly encouraged her to create a new make-up or beauty-related brand.
Olivia and her sister Bella, also a USC student allegedly involved in the admission bribery scheme, recently broke their online silence by wishing their mother Lori Loughlin a happy birthday. Unlike her sister, though, Olivia did not congratulate her mom in public personally but left a comment under Bella’s post.
Also, Olivia recently posted a picture of herself flipping off the camera with both hands to fight back several media outlets that had published reports on how she had been handling the scandal.
Now that she is back on Instagram, she may try to revive her relationship with beauty brands like Sephora and TRESemmé. It remains to be seen whether her plan works out.