Clemmie Hooper, 34, a midwife from Kent and a mom to flour daughters posted insulting comments about other influencers including her husband for eight months, BBC reports.
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Users suspected that something was wrong when they followed an anonymous profile with the nickname AliceInWanderLust. After a while, she took it to her Instagram account to confess that she had been posting comments under a false identity.
She was forced to reveal the truth when some of her friends supported victims of her bullying behavior.
“I know there are some rumors circulating, and I want to take the opportunity to explain,” she wrote in Instagram stories.
She said that she came across a discussion forum Tattle Life, dedicated to discussing influencers, and found lots of negative comments about herself and her family. She became so obsessed with the idea of changing the opinion of those people that she registered a fake account and began writing comments anonymously. However, when users started suspecting who was behind the fake account, she decided to divert suspicions from herself by bulling other people.
“Undoubtedly, I got lost in this online world, and the more I became engrossed in the negative commentary, the more situation escalated,” she explained.
Clemmie regretted that she got involved in that ugly situation and apologized before the people she offended
“I take full responsibility for what’s happened, and I am just so sorry for the hurt I have caused to everyone involved, including my friends and family.”
Her husband, also an influencer with over 1 million followers on Instagram, said that he was angry and a bit upset about what his wife had done.
“I’ve seen first hand what three years of being attacked online can do to a person and the dark places it can drive you to – I guess whereas I can happily ignore it all, she couldn’t and ended up getting lost,” he wrote in a blog post.
This is not the first time Hooper is involved in a social media scandal. In 2018, users accused her of exploiting her little daughters to get profit. They pointed out that the woman used her kids to advertize goods or sell things on social media.
At the time of writing, her account has over 650,000 followers, about 35,000 unsubscribed after her confession.