Krista Horton has been posting on Instagram since 2012. If you visit her Instagram page you will find pictures of her kids, Kolly and Boston, her husband Bryce, their family dog and their family vacations. But like most influencer moms, Krista found success through her stay-at-home lifestyle.
Talking to 23abc News she said, “I would put on little matching outfits for me and Boston and Bryce would get home and I would be like, ‘Babe you want to take our picture?’ And it became our daily thing.”
Her posts soon started getting attention and brands started contacting her.
“I would say probably like within six months of it, that is when shops started to reach out to me to be like, ‘Hey can we send you some stuff.’ To get free clothes or whatever was such a huge deal and I thought it was just the coolest thing ever,” said Krista.
A fellow influencer told Krista she could be charging for every sponsored post while receiving the free products.
Her social media following immediately started to grow, turning her daily cute and adorable family photos into a booming business. She had made a reputation for her matching outfits and her honesty about her mom-lifestyle and the struggles that come with it.
The Bakersfield mom started charging brands for posts, starting at $25 for each post.
“These people would be paying to do a commercial. These people would be paying to do a billboard. So it’s like, why wouldn’t they be paying to be promoting their stuff.”
As her following started to grow, moving into the thousands, so did her rates for each post.
“So say you have 10,000 followers, you could make $100 per post. The amount of money that companies will pay influencers is mind-blowing and I think that a lot of people don’t realize that.”
But her posts aren’t limited to just her family. Earlier this year she shared her sisters dream of motherhood with her followers, by being her surrogate. And when she suffered a miscarriage, she shared her story with her half a million followers.
“Such a personal difficult thing that you go through but then when you hear everyone else’s stories you’re like I’m not alone. This happens so often,” she said. “Then you hear other stories and you realize I am so thankful for what I do have because there are so many people out there going through much harder times.”
However, Krista believes it is important to know your limits and not to overshare on social media – you have to keep a balance.
With 530,000 followers on Instagram there are bound to be some negative comments. But Krista says it is important to stay positive and to look past those negative comments.
“I mean for every 500,000 messages there’s probably two negative ones. So you can’t focus on the negatives.”
While most big influencers tend to move to bigger cities after their success, Krista is determined to stay true to her roots, she has no plans of leaving Bakersfield anytime soon.
“This is definitely home for us. There is definitely no other place I would rather be.”