For the past four years, fans of social media superstar Kylie Jenner have been going wild in August, eagerly waiting to get their hands on limited-edition beauty items created specifically for her birthday.
Each August, Jenner offers teasers to her followers, sharing promo shoots ahead of the launch of the exclusive collection. This year is no exception. She has already posted a photo of herself wearing a cash-printed, off-the-shoulder Moschino dress on Instagram, prompting her fans to guess the theme of the upcoming collection.
She appears to have decided to play on her title of the world’s youngest self-made billionaire by making her new collection centered around money. The idea transpires in everything, from product names to packaging.
In one of her Instagram Stories, she show-reeled the collection, making it clear that it is all about money. In one picture, she is wearing massive money symbol earrings while sitting on the product box.
Another picture shows her decked out in a M$NEY necklace by Rad + Refined. The lipsticks named “Mama Boss,” “Hustle Honey,” and “Money Mindset” are made in the form of circular cash roll boxes with Jenner’s birthdate (“081097”) written across them.
View this post on Instagram
Birthday Collection Prices ?⠀ ✨ Jelly Kylighter $22⠀ ✨ Loose Illuminating Powder $26⠀ ✨ Pressed Body Glow $28⠀ ✨ Face Primer $28⠀ ✨ Kyliner Liquid Liner Pen $18⠀ ✨ Shimmer Eye Glaze $20⠀ ✨ You're $o Money Baby Palette $48⠀ ✨ High Gloss $16⠀ ✨ Kylie Velvet Lip Kit $27⠀ ✨ Matte Lipstick $17⠀ ✨ Money Roll with 3 Matte Lipsticks $45⠀ ✨ Jelly Kylighter Bundle (3) $58⠀ ✨ Kylie's Favorites Bundle: Palette, Dime Piece Shimmer Eye Glaze, Pink Paper Jelly Kylighter, Kylie Velvet Lip Kit, Money Roll with 3 Matte Lipsticks, One in a Billion High Gloss $150⠀ ✨ Full Collection Bundle $300⠀
The collection also includes an eyeshadow palette called “You’re So Money,” a face primer, a velvet lip kit, a liquid “kyliner,” and a body glow powder embossed with a dollar sign.
The full collection will hit the shelves on Jenner’s birthday, August 10. As it is a limited edition, the fans of Kylie Cosmetics will have to be quick in ordering the items. Jenner does not re-release themed edition products once they are sold out.