Mikaela Testa, an Australian social media influencer, claims that the changes to Instagram’s “likes” policy have caused real damage to her job.
A few days ago, the social media platform started hiding the number of “likes” under the photos and videos posted on users’ accounts. The decision aims to reduce the pressure over accumulating “likes” and encourage users to focus more on the quality of the content they share.
However, Instagram influencers view the matter differently and are lambasting the move since the number of “likes” used to correlate directly with their income from advertising.
Mikaela Testa, who has fewer than 50,000 followers, said in her latest video that the new policy was really damaging for people who devoted a lot of time to their Instagram accounts and treated this as a real job.
She also claimed that Instagram didn’t care about teens with low self-esteem as the true motive behind the decision was to “control all engagement, so more businesses run their adverts through Instagram.”
Not everyone shares Mikaela’s feelings. She received a good deal of critical and even offensive comments over her emotional outburst on Facebook. Users mocked her and suggested that she find a real job.
However, Mikaela hit back in a post that said:
“Regardless of what you may think, Instagram is a REAL job, and those in the industry have worked hard to get where they’re at. It’s people that aren’t even in the industry that think it’s a f***ing joke. It’s not, it’s real damage out here.”
She promised to take a break from posting content to her accounts for a couple of weeks. However, she stayed away for only a day.