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Instagram Influencer Sara Puhto Launches Campaign against Fake Instagram Beauty

An Instagram blogger from Finland launched a quest to bust the myth of “perfect” body images posted on Instagram.

Sara Puhto, a 23-year-old Instagram influencer from Finland, promotes the ideas of self-love and body-positive philosophy to her 318,000 followers.

Sara pokes fun at flawless bodies in Instagram photos that have little to do with reality. She has started her quest against a delusive ideal image promoted by some Instagram bloggers.  In a series of side-by-side photos of herself, Sara shows the difference between how she looks in real life and in a “perfect” Instagram shot.

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There’s always certain parts and types of bodies that are idealised and put on a pedestal which makes us dislike certain aspects of ourselves. In photos I constantly suck in my tummy or try and hide it and stick out my booty as much as possible. But why? We’re constantly flooded with photos of “perfection” on social media and see advertisements about ways to change your body to fit a certain idealised body trend. We constantly work on changing our bodies, but why don’t we focus more on changing the way we look at our bodies. Don’t focus on negativity, focus on accepting and loving what you dislike about yourself. You have this body and it allows you to live life. Look at yourself and realise that this is who you are, you are unique, incredible and capable of loving all your quirks. Most of the time we’re harsher on ourselves and our bodies more than anybody else’s. It's hard to remind ourselves that things like tummy rolls, weight gain and bloating are normal things to have and happen to your body. Ignore those thoughts that you have to be or look a certain way. You don’t have to workout like crazy and eat clean in order to wear a bikini on your next holiday to look good in photos, you don’t have to stress about going on a diet to wear certain clothing. Focus that energy on realising that you already are and have what you are trying to achieve because you and your body are already capable of these things, we just have to strip the idea that you have to change your body to achieve these things. We should all allow ourselves to experience life to the fullest without the fear of judgement about our bodies, by ourselves or by others. ? ——————————————————— . . . Picture credit: @ritapuhtophotography . . #mentalhealthawareness #effyourbeautystandards #lovewhoyouare #beconfident #flawsandall #bodypositive #nobodyshame

A post shared by Sara Puhto (@saggysara) on

Her captions to the images are filled with the ideas of self-acceptance and self-love. She explains that on a staged photo, she is perfectly posing to emphasize her body’s curves and hide the drawbacks: perfect turn of the head, sucked in the stomach, poked out buttocks. In an original unstaged photo, she looks natural and allows her tummy to stick out.

“We’re constantly flooded with photos of ‘perfection’ on social media and see advertisements about ways to change your body to fit a specific idealized body trend,” she writes.

She encourages her followers to quit the race for perfection and learn to accept and love the bodies they have.

“In photos, I constantly suck in my tummy or try and hide it and stick out my booty as much as possible. But why?” she asked.

Sara believes that changing the attitude towards our bodies is even more critical than the attempts to change the body itself. Negativity and fear of judgment about our bodies, by ourselves or by others, poisons our lives and prevents us from enjoying to the fullest, she says.

Sara’s followers praise her courage to step up and speak the truth about the unachievable beauty standards promoted by Instagram photos.

“You’re beautiful and amazing. You should be proud of the message you are sending and actively changing unhealthy ideals,” one Instagram user commented.

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Written by Tanya

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