Fitness has become one of the key aspirations in people’s lives, but not everybody is willing to spend hefty amounts of money on gyms and fitness programs. Given the dominance and power of social media, fitness and health influencers have started to drift that way, sharing their expertise and amassing large followings.
With people looking for inspiration and guidance, personal trainers and instructors have been gaining popularity on social media, attracting new followers every day. It has helped these influencers launch apps, write books, and sell workout routines to their audience on top of securing partnerships with athletic brands.
People turn to social media for motivation, searching for fitness influencers who will share their stories, struggles, and journeys through health, success, and wellness.
Emily Schromm, a fitness influencer with over 300,000 followers, shares photos of her daily workout regimes and healthy meal preparation. She also helps her audience overcome self-doubt and find self-motivation through her captions.
“I don’t want to be my business. My business is just an extension of who I am. You don’t have to be pigeonholed. I can be an influencer, but I can also just be me,” Schromm told Business Insider.
Another fitness influencer, Elliot Burton, told the publication that social media had helped people like him make health and wellness more accessible to people.
“Social media is unique in that I can have a direct relationship with any one of my followers. It’s reactive and immediate. Influencers have created a new landscape which offers easily accessible and digestible pieces of content to overcome these barriers [to fitness],” Burton said.
Despite all the positives, some influencers have been known to promote detox teas and weight loss plans that are not credible or healthy, tricking their audience into buying just so they can pocket some extra cash, Burton noted, adding that it was important to provide people with genuine value in order to produce a positive impact.