Gone are the days when Facebook was a way to keep in touch with friends, and Instagram served as a place to store and share your memories. Social media platforms have turned into mass marketing hubs and influencers reign supreme.
For companies, brands, marketers, and influencers, social media channels open up a whole new world of possibilities to promote their content and reach out to their desired target audience. However, powerful as it is, social media and influencer marketing needs to be complemented with the right tools to make the most of it. Read on to learn about the top 4 must-have tools for social media marketing.
Canva – Visual content is king
Content is king, but on social media, visual content trumps all. You need to produce quality graphics and visuals to get noticed and gain traction. What used to be a daunting exercise in graphic design has now been simplified considerably via specialized designing tools.
Canva allows you to create beautiful designs from scratch, providing templates that can match any needs and requirements. The wealth of customization options and a large database of images and graphic elements make it the app of choice for beginners and veterans alike.
While the free options suffice for most, you can opt for paid stock images and visuals if needed, to take your presentation to the next level.
Buffer – Post planning, scheduling, and posting
Content should be published on a regular basis because long periods of radio silence will hit your engagement rates and even lead to followers unsubscribing. Luckily, some tools will help you schedule publications in advance. Moreover, scheduling tools provide enhanced metrics to understand engagement levels according to post timings and more.
One such tool is Buffer, which works for all major social networks, including Instagram, Facebook, Twitter, Pinterest, and LinkedIn. It not only lets you schedule posts in advance but serves as a central hub to keep tabs on all your social media content and its effectiveness.
Mention – Tracking brand mentions
You probably hope that people tag your social media channel every time they mention your brand, but they seldom do that. This is why you need a dedicated tool that will track brand mentions on different platforms so you can identify and connect with potential users and followers, and improve communication.
Mention is a useful social media monitoring tool that lets users analyze trends, compare their business against competitors, and receive daily updates on social media mentions.
Buzzsumo – Social analytics
To make the most of your social media marketing efforts, you need to know what works for you. Analytics tools are designed to identify trends and visualize the performance of the material posted. Using the information gathered by such tools, you can find the best time for uploading content and understand the engagement rates.
By exploring the data behind your social media accounts, you can also optimize marketing strategies and improve campaigns.
Buzzsumo and similar services will let you keep an eye on the performance of your posts and keyword rankings by supplying tons of useful data.
More social media marketing tools
While the list above includes essentials, there are tons of other social media marketing tools that deserve mentioning and cater to different needs and requirements. Some of these include:
- Sprout Social
Creating a solid social media strategy may seem overwhelming, but the right tools and services can streamline the process and allow brands as well as influencers to increase reach, improve communication and build loyal communities.