Both influencers and the brands that seek them out require a place where they can network with each other more fluidly than randomly putting out feelers hoping to catch something decent. Especially since the surge in demand for micro-influencers with small but highly engaged audiences, the playing field is getting messier by the day.
A proper influencer marketing platform allows businesses to quickly find several small influencers with whom they can work, and on the flip side, provides a way for these same influencers to market themselves.
Each platform comes with its own quirks that make it specialize in particular use cases that may be more or less favorable to different types of businesses. Here are some of those that stand out the most!
iFluenz, for those who want the influencers to come to them
Rather than putting hours into finding Mr. or Ms. Right in the Instagram economy, some brands might want to look through proposals from influencers themselves and pick out what’s right for them.
iFluenz was designed to be “inbound” for businesses. They submit their campaigns, influencers review and submit their own content proposals, then after everything has been approved, the campaigns can start.
The platform claims that its rapid-fire marketing method leads to roughly $7 of ROI per $1 spent.
Traackr goes more in-depth with data
For those who want to interact more traditionally with influencers through a platform that touts itself as an “Influencer Relationship Management” tool, Traackr sets brands up with influencers who are more authoritative in their promotions.
Instead of finding whoever is willing to take your money, you instead can center your campaigns around the trust that the influencers you work with have built with their audiences. Traackr makes elegant use of its data analytics and enormous repository of influencers to give you a strong launchpad for networking even with the influencers that “influence” the influencers you currently work with.
Webfluential centers its platform around its influencers
Rather than giving influencers a strenuous process to go through in order to get a mention on its site, Webfluential gives everyone a chance to shine and market themselves to brands. An influencer on the platform can build up a portfolio of work they’ve done and display it on their profile, providing a proper track record that they can then use to sell themselves.
This sets the platform apart particularly because of its divergence from the model of making influencers wait for the beck and call of brands. Large companies like Samsung and Coca Cola have used Webfluential to size up influencers.
AspireIQ lets both parties do the magic themselves
Rather than guiding people and brands towards each other, AspireIQ just puts the most important data out there and allows both influencers and their prospective partners to make their own decisions.
In addition to this laissez-faire method, the platform also keeps an eye on what its influencers are posting and “learns” from this to create a more complete profile for them with the data it gathered. Brands that want to find influencers will do so easily with AspireIQ’s recommendations, allowing them to send details about their campaigns to hundreds of influencers that may be interested.
Famebit allows “younger” brands to thrive on YouTube’s influencer market
Acquired by YouTube in 2016, Famebit has a younger appeal to it, with almost everything in its culture revolving around brands and influencers that target people in their 20s. Geared towards both creators and brands, the platform has a very open proposal system.
Brands simply post details on their sponsorship and influencers can browse through them to find something that fits their fancy.
Though the world of influencer marketing is vast, the platforms holding it up are specialized enough that there’s something that favors every brand in different circumstances and stages of growth. The only question remaining is, “Where to begin?”